Experts in this TalentCloud should be able to manage marketing processes and multifunctional campaigns, across multiple channels. Experts are required to help in automating online marketing campaigns and sales activities to increase both revenue and maximize ROI efficiency
Responsibilities
- Build and grow your email list through organic efforts
- Ideate and execute various email marketing campaigns
- Collaborate with team members to work on the design and copy/content part
- Identify criteria based on customer’s demographic, behavioral, and psychographic segments
- Run A/B tests for email campaigns and landing pages to optimize performance
- Track campaign performance and tweak workflows accordingly
- Ensure compliance while executing email marketing campaigns and collecting data
Required Skills
- Bachelor of the Arts (BA), the Bachelor of Science (B.S.), or equivalent degree
- Proficiency in HubSpot, Marketo, or Oracle Eloqua or experience of working on email marketing campaigns, lead generation and nurturing, and Google Analytics
- Preliminary knowledge of relevant marketing areas including copywriting, social media, user experience, and user interface design
- Excellent project management and collaboration skills, i.e., a team player
- Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages
