Experts in this TalentCloud should be able to build an effective email marketing strategy that converts prospects into customers and turns first-time buyers into recurring customers. The TalentCloud members are required to create various email lists and campaigns. Other tasks, abilities, and responsibilities may include:
- Design various CTAs and email templates
- Test every campaign’s success
- Determine email marketing KPIs
- Develop and present reports on a weekly basis
- Develop a lead generation strategy
- Create smart email lists
- Increase email subscriptions
- Analyze data to get smart insights
- Suggest methods for improvements
- Segment lists based on past email engagement behaviors and website user interactions and feedback
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Required Skills
- BA/BS or equivalent working experience
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Proficient using marketing automation technology
- Knowledge of the latest digital marketing trends
- Experience with email automation tools MailChimp, HubSpot, AWeber
- Copywriting and editing ability
