Penetrating insights to how your customers feel about your product, campaign, offer or service.
There is a rich bounty of customer insights hidden in the midst of textual data. But the question always remains, “Where do we start?” Experfy’s experts enable companies to incorporate understanding of the textual content, providing critical competitive advantage over their peers, providing key areas of improvement and increased vigil to streamline workflows. Key areas include:
Opinion Mining & Sentiment Analysis
Combining machine learning and artificial intelligence, we help you understand the tonality of conversations (positive, negative, neutral). You can analyze the opinions of your fans and followers and get the picture of what people discuss and how they perceive your brand.
Brand Monitoring & Competitive Analysis
Monitor all competing brands on social media and review websites and portals that compare businesses. Identify key influencers, communities, and advocates of your brand.
Lead Generation
Social media is a gold mine for companies to search for prospects. Identify an important conversational concept – intent to buy – and leverage the tweets and comments to generate potential leads.
Trend Analysis?
Compare your social media insights with data from previous reports. Help understand surges and declines in sentiments and conversations after announcements, product launches, and marketing initiatives.
By unlocking the value of content, you are able to deliver smarter solutions for brand monitoring, sentiment analysis, competitive and market intelligence, customer experience management, healthcare surveillance, early warning, eCommerce, eDiscovery and much more. Key applications include:
Concept Extraction: Use linguistics and statistical analysis to identify the central concepts contained in any digital asset.
Entity Extraction: Entity extraction extracts places, people, organizations, trademarks, products names, industry-specific terminology from web pages and other digital assets.
Text Similarity: It estimates the degree of similarity between two texts. It can be used to detect duplicate webpages or detect plagiarism.
Text Classification: Index and sort text based on keywords and existing knowledge structure. This is used to identify the topics of text, visualize, and organize data.
Article Extraction: Extract elements of an article (text, video, photos) by throwing away menus and boilerplates and cleaning up webpages.
Sentiment Analysis: It detects the tonality of text (positive, negative, or neutral).
Language Detection: Identify the natural language of any text based on its words and context.
Summarization: Identify key sentences and content in a digital asset and use them to create a summary.
Experfy provides the world’s most prestigious talent on-demand
Social media manager / Editorial Assistant GrapesMAG
Global Product Marketing Strategy & Operations Lead, TikTok
Principal Data Scientist, GraphQL
Tell us about your business problem and we help you define it further.
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