Sports Analytics

Baseball was the pioneer in the application of Big Data to sports by the introduction of Sabermetrics. Sabermetrics, coined by Bill James, is the statiscal analysis of baseball records, especially in order to evaluate and compare the performance of individual players.  In the late 1990’s Billy Beane, the general manager of the Oakland A’s, applied Sabermetrics to operate a lower salaried team. Beane’s success was eventually chronicled in Michael Lewis’ book, Moneyball, and subsequent movie starring Brad Pitt as Beane. Beane’s early succes of Sabermetrics was realized by the Boston Red Sox, who started to heavily implement Sabermetrics in 2003 and played a vital role in thier 2004 & 2007 World Series victories. Due to The Red Sox Sabermetrics success many other Major League organizations started to adopt the principles of Sabermetrics into their organizations. Eventually the success of Sabermetrics in Major League Baseball led to increasingly widespread uses at all different levels of baseball and other sports. Experfy data scientists can you help you to evaluate prospects, forecast athletic performance from one level to the next and against different players/teams, as well as identify the statistical metrics that matter most and how you should go about gathering and analyzing that data. Most importantly, Experfy Experts can help you to design and deploy proprietary data systems so as to build sustainable competitive advantage over your competition with the use Big Data. Here is how we can help:

• Player Personnel Evaluation
• Athletic Performance Forecasting
• Statiscal Analysis of In-Game Activity
• Big Data for Fantasy Baseball Leagues
• Customized Proprietary Big Data System Development
• Data Interpretation Training Sessions for Managers

According to Daryl Morey, the GM of the Houston Rockets, “real advantage comes from unique data that no one else has.” Experfy’s professionals can help you to get that data and analyze it for maximum organizational impact. Basketball is the sport in which players become professionals at the youngest age so the ability to accurately interpret limited amounts of data and effectively forecast player impact is absolutely critical. Our data scientists can support your efforts in:

• Player Personnel Evaluation
• Athletic Performance Forecasting
• Injury Risk Assessment
• Big Data for Fantasy Basketball Leagues
• Customized Proprietary Big Data System Development
• Data Interpretation Training Sessions for Managers

Arguably the most traditional of sports, football is rapidly modernizing in terms of how players are evaluated, trained, and treated. In no other sport are injuries more common, so injury risk assessment and how that correlates with future performance are particularly essential. In addition, the NFL has been rocked by bad behavior scandals so the ability to leverage novel behavioral analysis tools to analyze characterize risk is more important than ever. Experfy can help you with regards to:

• Player Personnel Evaluation
• Athletic Performance Forecasting
• Injury Risk Assessment
• Sports Medicine
• Behavioral Evaluation
• Big Data for Fantasy Basketball Leagues
• Customized Proprietary Big Data System Development
• Data Interpretation Training Sessions for Managers

Sports is Big Business and Big Data and Sports Marketing Analytics can help you to leverage the latest marketing techniques to get the most out of your sports operation. Consistently appealing to customers requires that you gather and analyze data about existing and potential customers, build marketing profiles and market your product across multiple channels. This is a complex landscape that requires the effective utilization of myriad techniques, tools and technologies including demographic, geographic and historical data, real-time marketing, loyalty programs, social media, mobile telephony, behavioral insights and predictive analytics. By leveraging information about where, when, and how sports fans engage with your sports products, and which campaigns appeal most to them, you can determine the most effective product offerings and personalized marketing initiatives can extract the maximum lifetime value from both hard-core and casual fans. You can enhance profitability by generating more revenue and utilizing scarce and costly financial and staff resources most effectively. Sports is a business and like all businesses, the best managed ones succeed over the long haul. Here are some applications, we offer:

• Customer profiles
• Personalized emails
• Dynamic landing pages
• Customer Value Campaigns
• Loyalty programs
• Targeted alerts and offers
• Personalized multichannel marketing experiences
• Mobile commerce

Our experts can conduct ticket pricing optimization, sporting event and sports merchandise forecasting, develop elasticity models, create price optimization scenarios, and build solutions to implement pricing decisions in real-time based on current market data. Our areas of expertise span from creating price optimization models to building robust pricing platforms with multichannel integration. Some of the key applications are:

• Market Based Pricing: Optimize prices for games, products, promotions and services based on market conditions and target contribution margins.
• Price Elasticity and Sensitivity: Estimate the impact of pricing on sales volumes.
• Cross-price Elasticity: Understand the impact of price differentials on market share.
• Dynamic Pricing: Estimate price-change triggers based on sporting event characteristics and customer behavior to maximize revenue/profitability.
• Competitive Pricing: Analyze the competitive pricing and assortment landscape by sporting goods category, brand, shipping charges, discounts and other dimensions to derive actionable intelligence.

With sports fans expecting consistent interaction regardless of time or location, you need to be able to respond rapidly and cost-effectively to evolving customer demand. This makes demand forecasting for your sports events, products and services essential. Our experts can use predictive analytics tools to better forecast demand based on sporting event characteristics, past history, and salient internal and external factors so as to ensure that you maximize the success–and profitability–of your sports operation. We can create solutions that are personalized for your existing or targeting customer base by utilizing innovative statistical methods and the most effective process to mine and analyze your data including:

• Point of Sale: POS-based forecasting at ticket booth, online ticket seller and store level
• Deviation Analysis: Forecasted and actual sales are compared at store and SKU level
• Dashboards and Customized Solutions: Key performance enterprise dashboards with trend analysis and predictive analytics for a multidimensional drilldown to increase visibility and insight on a global level. Customized solutions that adjust to the needs of your sports organization, customers, and business partners.
• Forecasts that Improve Over Time: An explicit process creates a benchmark against which future forecasts can be compared, adapted and improved with new information.
• Forecasts Integrated with Sports Marketing and Promotions: Sporting goods procurement and production managers can respond to demand planning projections from sales and marketing activities and influencing sporting events.