Visualizations & Dashboards

Whether you are looking to determine new product offerings or develop a personalized marketing campaign, customer segmentation is the principal basis for allocating resources and extracting maximum value from both high and low-profit customers. Our experts use both demographic segmentation data and advanced clustering segmentation techniques to:

• Conduct market segmentation to unveil meaningful and measurable segments or microsegments according to customers needs, behaviors, demographics and social profiles
• Determine the revenue potential of each segment and target segments according to their profit potential and the ability of your company to serve them
• Obtain a complete customer profile to help predict future behavior through a 360° customer view
• Use target market analysis to tailor products, services, marketing and distribution stategies to match the needs of each segment
• Measure performance of each segment and optimize your segmentation approach over time

Advisory: We want to understand your most pressing problems and decisions, along with the insights that you are looking for your business data to provide. We start with your business needs and then study your current data architecture. We want to know about the end-users, so we may propose the right BI technology. Perhaps there is a need to automate the manual work you do in Excel files and turn it into an intelligent dashboard. Perhaps you want to integrate rules, machine learning, and/or predictive analytics to allow your dashboard to include the past and present as well as the future.

Breakdown of Metrics: Whether sales performance, sales pipelines, customer satisfaction, sales by region, employee compensation management or employee performance goals, we help you determine the most important KPIs to measure on a regular basis. We also help you to “connect the dots” between your KPIs and your business goals, so that you can understand how to make decisions that maximize your objectives.

Communicate Your Metrics: Our experts create visualizations that enable you to work smarter, make better decisions, and tell more compelling stories.

Dashboard & BI App Design and Development: Our interface designers, developers, BI analysts, data visualization, and decision visualization experts will support your design and development from proof-of-concept to full deployment.

Mobile BI: You can make real-time decisions from anywhere at any time using our solutions that adapt to all major mobile devices, including Blackberry, Apple, and Android devices.

Good information design fosters understanding, making the complex approachable and capturing viewers’ attention by infusing visual interest into data that may otherwise be overlooked.

Our information designers are not only skilled in the art of design, but are also capable of analyzing data, its story, and its intended demographics to create the best solution, while representing data accurately.

• Visually present datasets and statistics
• Showcase survey results
• Showcase timelines, flowcharts, and processes
• Display geographic data and demographic context
• Compare impact of success/failure

Geographic information is everywhere these days. It comes from GPS-enabled mobile devices, economic, demographic, health and other government statistics, satellites and other sensors, RFID tags on packages, and many other sources. That is why GIS and Geospatial Analysis skill sets are crucial for today’s society and have many uses such as emergency management and other city services, business location and retail analysis, transportation modeling, crime and disease mapping, and natural resource management.

Our talent pool consists of researchers, cartographers, visualizers, and programmers that can build the most effective tools to support user-centered geographic visualization. They can help you organize and control your data geographically so that it is interpreted quickly, enabling fast and superior decison-making.

For any data-driven application, business intelligence software or dashboard, the interface not only has to be pleasing to the eye, but also intuitive to connect with the intended users. We are very selective in who we take as our designers and information architects. From designing sketches and wireframes to carefully planning every interaction, the ultimate goal is to create an engaging and valuable user-centric solution.