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Track your visitors, analyze trends, gain insights to improve and optimize your website or app, personalize ads, boost sales and much more.
A/B testing is the act of running a simultaneous experiment between two or more pages to see which performs or converts the best. In the online world A/B testing allows you to split traffic on your website so that visitors experience different web page content on version A and version B of a page while you monitor visitor actions to identify the version that yields the highest conversion rate. Conversion can be for obtaining sales, getting more leads, signing up for a free trial or newsletters, and clicking on affiliate links or banners. A/B testing can also be used to enhance site performance by measuring visitor engagement and time spent on pages. Once you determine your testing goal, you can improve landing page and on-page optimization by testing for various page elements such as headings, images, content, call to action buttons, ad placement and social media icon placement, among other things.
In multivariate testing, multiple variables are tested together to uncover the ideal combination that is effective in reaching the ultimate goal. It is less time-consuming than A/B tests and you still get accurate results, without having to increase your total sample size. With multivariate testing, you can:
Our testing and optimization experts use the cutting-edge tools to assist you throughout your A/B Testing or Multivariate Testing journey, from selecting the optimal sample size to prioritizing the testing elements to determining the duration of the test and ultimately deciding a test winner.
Conversion rate optimization is crafting an experience for your users that will convert them into customers. Our experts leverage different web analytics tools, conversion tracking, heatmaps, survey tools, and techniques like A/B testing and multivariate testing to optimize your conversions. Conversions can be increased by focusing on the following:
Cohort Analysis: Cohort analysis allows you to group a set of users together by a common attribute to see how group behavior differs as the common attribute changes. By analyzing the data for different sets of people, you can isolate hiccups or trouble spots in your conversion funnel and focus more on the segments that have a high chance of conversion.
Marketing Strategy: What are the various channels driving traffic to the website, the budget distribution across multiple channels, the channel objective, the percentage of traffic distribution, the ROI, and the cost per acquisition?
Content Optimization: Experfy’s experts can optimize the content you are delivering to your users. Changing your site taxonomy and copy can significantly impact your conversion and the various conversion funnels on the website.
User Experience and Conversion Funnel:
In your funnel optimization efforts, Experfy will focus primarily on the following aspects of user interaction:
Whether you are a small, medium, or large enterprise (or private, public, or NGO), the chances are that you are doing more than one type of promotion marketing – from email campaigns, to paid search (cpc), to social media, display advertising and also offline channels like TV, radio, billboards, and print. It is very difficult to know which channels, campaigns or sequence of touch points contributed to qualified conversions and sales. By using attribution modeling and performance attribution, marketers can know what triggered each response, so that they can assess whether or not their marketing efforts are getting the best results.
Some of the more rudimentary attribution modeling techniques use the “last click” approach to assign credit, but given the multichannel user experience that is typical of the purchasing path, that model is simplistic and does not reflect the consumer’s behavior. Other models divide credit equally among all touchpoints with which the consumer engages. Those models also do not accurately weigh the impact of each channel.
Our experts can build models that use attribution analytics and sophisticated algorithms to sort out the effect of each form of advertising and assign credit to every touchpoint in a campaign lifecycle. We calculate the impact of ads at different stages of the purchase process which might begin with a display ad that generates brand awareness, continue with a keyword search, and proceed through conversion (purchase).
A website audit reveals your strengths, weaknesses, and opportunities with regard to tracking and reporting. It brings everyone involved on the same page. Our web analytics experts have in-depth, advanced understanding of how to customize and analyze data across a wide range of web analytics tools. We can perform website audits to identify basic problems with your installation or data collection. We can ensure that the data you are collecting is accurate and useful. If your analytics implementation is incomplete or inaccurate – or hasn’t been set up to report on your marketing channels – the insights you are getting may be leading you to inaccurate conclusions. Our Web Analytics Audit will set you up to receive actionable business insights from your data. Here are the basic steps involved in the audit:
Every business has different goals for its web presence. Our experts begin by understanding your business priorities and then proceed by creating the right custom reports, applying the most relevant advanced segments to that data and deriving insights from it. We can dissect a certain section of your website or a mobile app and generate improvements through custom analysis.
Lead Generation
All lead generation sites aim towards sharing more content and getting more visitors to sign up for lead forms available on the website. We improve conversion rates through:
Mobile Analytics & App Tracking: The primary goal is to analyze the users who have uninstalled your mobile app. Two areas of focus are:
eCommerce Analytics
The primary objective is to generate transactions and increase revenue. Optimization for e-commerce sites include:
TV Tracking: Advanced statistics to study the impact of television ads on your website traffic and conversion. It helps you answer the following questions:
Search Engine Optimization increases your brand exposure by landing your website on the first page of major search engines such as Google or Bing, and it is also the most cost-effective approach for gaining lasting coverage across the web, increasing inbound traffic and generating leads.
In order to ensure that the most accurate and actionable data is tracked on your website, a properly implemented analytics platform is critical. Whether your end goal is to measure campaign performance or to improve the user experience of your site, our certified experts have extensive experience in performing deep audit of your key business objectives, and then tagging, coding and configuring your platform accordingly. A typical implementation plan includes:
Experfy provides the world’s most prestigious talent on-demand
Web Developer, Tata Consultancy Services
Web Analyst & Traffic Acquisition Manager, DABA
Tell us about your business problem and we help you define it further.
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