Media Summary: Dr. David provides a 18 minute lecture on SWOT and SPACE analysis from Businesses need to examine and discuss, then set, the business level strategic planning and marketing process (chapter 6)
Chapter 6 Strategic Planning Part - Detailed Analysis & Overview
Dr. David provides a 18 minute lecture on SWOT and SPACE analysis from Businesses need to examine and discuss, then set, the business level strategic planning and marketing process (chapter 6) Unlock the full process of creating marketing
