Segmentation Using Factor Analysis And

Segmentation Using Factor Analysis and

Exploratory

... covering cluster analysis and

... covering cluster analysis and

This video provides an introduction to

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Part of a series of lectures for a marketing research class at Baruch College @thedigitalprof.

In this video I describe how to conduct and interpret the results of a

PCA and EFA are often confused, but they serve different purposes. In this video, I explain the key differences between

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1:42 - Terms to know when

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In this video lecture I explain what an exporatory

Exploratory

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Segmentation

Oh there we go all labeled correctly so that is our basic analysis of these